The Story Behind Brave New Wealth
A modern approach to wealth, designed with heart, intention, and bold vision.
Brave New Wealth was born from a desire to redefine what it means to live a wealthy life. After nearly two decades helping clients navigate their most important financial decisions, I realized the industry needed more humanity, more clarity—and a lot more courage.
I founded Brave New Wealth to offer not only a more human approach to planning—but also a smarter, more resilient one.
Meet Brian Canning, CFP®, AIFA®
Founder of Brave New Wealth
My journey toward founding Brave New Wealth wasn't just professional—it was deeply personal. With over 17 years in the financial industry, including 13 years at a prominent values-aligned independent advisory firm as an advisor and partner, I've guided many clients through significant life transitions, aligning their financial strategies with their deepest values and aspirations.
But my own transformative journey has shaped my approach most profoundly. After overcoming significant life challenges—including losing 100 pounds, rebuilding my life after divorce, and progressing from struggling to run a quarter mile to completing half-marathons and climbing Mount Whitney—I learned firsthand the power of resilience, courage, and intentional action.
These experiences deeply inform my philosophy around wealth management. I understand meaningful transformation—whether physical, emotional, or financial—takes clarity, commitment, and bravery. That's why I founded Brave New Wealth: to guide others in aligning their financial decisions with the bold, beautiful, and intentional lives they envision.
“I wanted to build a firm that feels deeply personal and beautifully crafted—one that's truly about designing wealth around what matters most to you.”
Today, I live in Thousand Oaks, California, with my family, including our cat, Mika, and our playful Goldendoodle puppy, Rigatoni. Inspired by intentional living, Brave New Wealth exists to offer an intimate, meaningful advisory experience that resonates deeply with your personal journey.
Why Brave New Wealth
Crafted for Your Life. Structured for What’s Next.
I created Brave New Wealth because I believe wealth management should be both deeply human and profoundly strategic. Traditional financial planning often defaults to industry-standard solutions and overly generalized approaches, missing opportunities to craft truly personalized and robust financial plans.
Brave New Wealth is different—it's about slowing down, deeply listening, and using cutting-edge planning tools and creative strategies to deliver tailored, detailed financial solutions. It’s about aligning your wealth not only with your values but with thoughtful strategy, structure, and design—so your money supports the life you’re living and the future you’re creating.
That’s why Brave New Wealth isn’t built around quotas or standard models. It’s built around a set of guiding principles—ones that shape every conversation, plan, and relationship we build.
The Values Behind the Vision
At Brave New Wealth, we’re guided by a simple belief: wealth should be designed with intention, lived with courage, and structured with care. These values shape everything we do — and form the foundation for a financial life that’s aligned, resilient, and boldly lived.
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We begin with you, not spreadsheets. Your vision comes first; numbers follow.
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We transform overwhelming finances into clear, actionable strategies tailored to your life.
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We ensure your resources serve your values, not someone else's model of success.
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We apply masterful skill and thoughtful precision to your finances, creating strategies that are as elegantly designed as they are effective for your goals.
Let’s Begin a Brave New Conversation
We'd love to learn more about you and explore whether Brave New Wealth is the right fit. Share a few details below — we’ll follow up thoughtfully and promptly.
